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    <loc>https://brightwork.dev/</loc>
    <lastmod>2026-07-29</lastmod>
  </url>
  <url>
    <loc>https://brightwork.dev/agenda/</loc>
    <lastmod>2026-07-29</lastmod>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/</loc>
    <lastmod>2026-07-29</lastmod>
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  <url>
    <loc>https://brightwork.dev/vol-01/talks/</loc>
    <lastmod>2026-07-29</lastmod>
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  <url>
    <loc>https://brightwork.dev/vol-01/talks/are-webhooks-dead-yet/</loc>
    <lastmod>2026-07-29</lastmod>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/6Xa3XrujBFQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Are Webhooks Dead Yet?</video:title>
      <video:description>Shopify's Next Generation Events is the biggest overhaul of its webhooks in a decade. But does it actually fix webhooks? Alex has lived both sides of this problem: first as CTO of a Shopify merchant, and now building webhook infrastructure that has processed hundreds of billions of events. He'll break down what Next Gen Events really changes. The problems it solves, the ones it doesn't, and what that means for how you should be building on Shopify today.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/6Xa3XrujBFQ</video:player_loc>
      <video:duration>1214</video:duration>
      <video:publication_date>2026-07-23</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/talks/2999-conversations/</loc>
    <lastmod>2026-07-29</lastmod>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/MNCqRUtyBOc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>2,999 Conversations</video:title>
      <video:description>STOQ began with two engineers, a WhatsApp group, and no playbook for scale. Today, its 20-person team handles 2,999 merchant conversations every month. In this talk, Sandesh traces each year of that journey, sharing one practical lesson from every stage of growth: real, useful takeaways for small teams looking to build better systems and scale without losing touch with customers.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/MNCqRUtyBOc</video:player_loc>
      <video:duration>1179</video:duration>
      <video:publication_date>2026-07-23</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/talks/outsiders-guide-to-shopify-apps/</loc>
    <lastmod>2026-07-29</lastmod>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/o083Zo7qdJY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>An Outsider's Guide to Building Shopify Apps That Last</video:title>
      <video:description>After 10 years building a WordPress plugin business to $1.6m a year, Katie expanded into Shopify and discovered that being new let her see things Shopify-native developers can't, because they're too close to notice them. This talk walks through the practices WooCommerce takes for granted that barely exist in the Shopify world, and why an outsider's view also surfaces the AI threat Shopify devs should be acting on now, before platform growth stops masking it.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/o083Zo7qdJY</video:player_loc>
      <video:duration>907</video:duration>
      <video:publication_date>2026-07-23</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/talks/moats-for-goats/</loc>
    <lastmod>2026-07-29</lastmod>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/wSNSMtNGNpo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Moats for GOATS: Building sustainable and defensible Shopify offerings in the age of AI</video:title>
      <video:description>Vibe coded competitors are flooding the App Store, and merchants are replacing agencies left right and centre with an intern and a Claude account. Or at least, that's the narrative. In this talk, Gavin will share his thoughts on how AI is impacting the development of products and services in the Shopify ecosystem, and the strategies he thinks we'll need to use over the next few years to stay competitive.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/wSNSMtNGNpo</video:player_loc>
      <video:duration>1099</video:duration>
      <video:publication_date>2026-07-23</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/talks/agent-native-merchant-lifecycle/</loc>
    <lastmod>2026-07-29</lastmod>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/DcwP6CpJFp4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Agent-Native Merchant Lifecycle: A Playbook for Shopify App Partners</video:title>
      <video:description>Ten years ago, a great Shopify app was one that worked. Today, merchants expect apps that feel native, adapt to their business, and show up across their entire lifecycle. As AI reshapes the Shopify ecosystem, partners need to rethink not just what they build and how they build it, but where they participate in the merchant lifecycle.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/DcwP6CpJFp4</video:player_loc>
      <video:duration>1809</video:duration>
      <video:publication_date>2026-07-23</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/talks/cloudflare-good-fast-cheap/</loc>
    <lastmod>2026-07-29</lastmod>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/QPALWLfMXZo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Building your app on Cloudflare, pick 3: Good, Fast, Cheap</video:title>
      <video:description>Building and running an app has never been more competitive. Jordan shows how building on the Cloudflare platform can hand you a competitive advantage, and potentially a free bill too, by making your app good, fast, and cheap to run. For once, you get to pick all three.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/QPALWLfMXZo</video:player_loc>
      <video:duration>1344</video:duration>
      <video:publication_date>2026-07-23</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/talks/reading-the-currents/</loc>
    <lastmod>2026-07-29</lastmod>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/r27yz1fijtU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Reading the Currents: Themes, Apps, and Services in a Post-LLM World</video:title>
      <video:description>Liam leads a conversation across three corners of the ecosystem on how builders are rethinking their workflows as AI reshapes the Shopify landscape.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/r27yz1fijtU</video:player_loc>
      <video:duration>2763</video:duration>
      <video:publication_date>2026-07-23</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://brightwork.dev/vol-01/photos/</loc>
    <lastmod>2026-07-29</lastmod>
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